AMFI registered distributor · Nagpur · 15 years
Your money deserves a plan, not just a portfolio.
We help families and businesses choose investments that fit an actual goal — identify the risks first, build the plan around them, and stay the course long enough for it to work.
Fifteen years in practice
Two market crashes. One pandemic. The same framework.
Identify the risks, plan around them, stay invested. It has not changed since 2010, because the thing that breaks portfolios has not changed either.
Run the numbers yourself
Nine calculators. No sign-up for any of them.
Work out what your goal actually costs before anyone tells you what to buy. If the number surprises you, that is the moment worth a conversation.
Already investing with us
Your portfolio, whenever you want to look at it.
Valuations, scheme-wise holdings, capital gains and statements — on the web or in the Imperial India app.
Slide 1 of 4: Your money deserves a plan, not just a portfolio.
Start here
See what a monthly SIP could become.
Move the two sliders. It is the same maths as the full calculator, and it takes about ten seconds — most people are surprised in one direction or the other.
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See it in ten seconds
What could a monthly SIP become?
Projected value
₹50.46 L
You invest ₹18 L · assumed 12% p.a.
15+ years
Advising investors in Nagpur
5,000+
Families and businesses served
₹2,000+ crore
Across long-term financial goals
#1 in Central India
Largest MF distributor
How we work
A simple structural framework, followed in order.
Most portfolios fail not because the fund was wrong, but because nobody asked what the money was for. We start at the other end.
01
Identify the risks
Income shocks, health events, concentrated holdings, goals with nothing funding them. Written down before anything is bought.
02
Devise a plan to mitigate them
Asset allocation, the right mix across equity, debt and hybrid, and a contribution schedule that survives a bad year.
03
Achieve financial freedom
Reviews that keep the plan honest as life changes — a new child, a business shift, a market that tests everyone.
What we do
Services built around the plan, not around a product.
Four things, each with a picture of what it actually means in a portfolio.
Financial planning
Goal-by-goal planning for individuals and non-individuals, with a number attached to every goal.
1y
4y
12y
25y
Emergency fund
Car
Child's education
Retirement
Nearer goals sit in debt, distant ones in equity. The horizon picks the asset, not the other way round.
Portfolio restructuring
Existing portfolio inherited a mess of schemes? We consolidate, cut overlap, and clean up tax-efficiently.
Asset allocation
The mix between equity, debt and hybrid that fits your horizon — reviewed as the horizon shortens.
- Equity · 60%
- Goals eight years out or further
- Debt · 30%
- Anything needed within three to five years
- Hybrid · 10%
- The bridge between the two
Risk management
Emergency corpus, insurance adequacy and downside planning, before the return conversation starts.
Goal investing
Only once the two below are genuinely in place
Adequate cover
Term and health insurance sized to the household
Emergency corpus
Six months of actual outgo, in liquid form
Funded bottom-up, never the other way round.
Why mutual funds, and why now
The expensive part of investing is the years you did not.
Two people invest the same amount every month, at the same assumed return. One starts today; the other waits five years and never catches up.
- Starting today
- ₹1.9 Cr
- Starting in five years
- ₹99.91 L
- The cost of waiting
- ₹89.85 L
Illustration only, not a projection or a guaranteed return. ₹10,000 a month at an assumed 12% p.a. over 25 years. Actual returns vary with market conditions. Mutual fund investments are subject to market risks, read all scheme related documents carefully.
Run the numbers
Nine calculators. No sign-up to use any of them.
Work out the answer yourself first. If the number surprises you, that is usually the moment worth a conversation.
Existing clients
Your portfolio, whenever you want to look at it.
Check valuations, scheme-wise holdings, capital gains and statements — on the web or in the Imperial India app.
The client portal is operated by Investwell on our behalf.
In the app
- Live portfolio valuation across every scheme
- Capital gains statements at tax time
- Start a new SIP or add to an existing one
- Transaction history and account statements
Why clients stay
The same two people, for fifteen years.
No call centre and no rotating relationship manager. The person who built your plan is the person who reviews it — which is why most of our growth has come from existing clients introducing someone.
We ask what the money is for
Before any scheme is discussed. A goal with a number and a date attached behaves very differently from a lump sum looking for a home.
We pick up the phone in a bad month
The call in March 2020 is worth more than any fund selection. Staying invested through a fall is most of the return.
We tell you when the answer is no
That a goal needs more time, a smaller number, or that you do not need the product you came in asking about.
Start with a conversation, not a product pitch.
Thirty minutes, no cost, no obligation — and you will leave knowing what your goals actually cost.